Healthlab

New product launching campaign

New product launching campaign for Healthlab, a vitamin drink by Olvi group. The targeted audience was from 15 to 34 year-old consumers on Instagram interested on lifestyle particularly. The campaign goals included raising brand awareness within the target group as well as attaining followers for the new @healthlabdrink Instagram-account.

Campaign results

15

Instagram influencers

14

Instagram posts

8

contest posts

3 2OO

new followers

1.3 M

views

116 5OO

likes

4 OOO

comments

1O %

engagement rate

Instagram average 4,1 %

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