Micro-influencer collaboration "More time with friends"

With the campaign authentic content linked to K-Citymarket was produced and transferred through micro-influencers. The influencers produced Stories-videos with theme "Shopping in K-Citymarket" and Instagram-posts with themes "Together in a table with friends" and "Food recommendation from friend".

The contents amplified the positive brand image of K-Citymarket as a place where it is easy to find all the necessary shoppings needed in the social get togethers.

Media agency: Dentsu, Concept: Dentsu & Monochrome, Influencer collaboration and execution: Monochrome

Campaign results


Instagram influencers


Instagram posts


Instagram Stories

38 82O


4 27O

reactions in total

6,1 %

engagement rate

Instagram average 4,1 %

Campaign in social media

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