Mister Spex

Brand building & sales boost through influencers

Target of the campaign was to increase rebranded Mister Spex’s brand equity, awareness and visibility through Instagram influencers’ contents and to boost and measure sales through influencer discount codes. All of the influencers produced very high quality content as well as told small stories that inspired them to take the shots even Sun doesn't shine daily in Finland during the summer.

Campaign results

4O9 3OO


2O 741

reactions in total

5,1 %

engagement rate

Instagram average 4,1 %

Campaign in social media


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