We wanted to bring new aspect to Hullut Päivät "Crazy Days" marketing with the authentic content of influencers. Influencers shared with Instagram-posts their favourite pics from Hullut Päivät selection divided by their category of speciality being fashion, beauty, food and interior. In addition followers were engaged and visibility increased with activating competitions, where shopping money for "Crazy Days" was shared. Influencers' shopping Stories-videos online and in-store finalized the campaign.
reactions in total
Instagram average 4,1 %