TEHO Sport

New products launch campaign

Aim was to increase knowledge of new products that were launced in spring 2O17 as well as build up TEHO Sport brand in targeted group and thus add sales.
Purpose was also to gain more followers to @tehosport Instagram page and speak more to female audience. This extensive launch campaign reached well the audience that was targeted and inspired particularly influencers followers to participate to the competitions and to follow @tehosport Instagram page. @tehosport account grew over 43O% during the campaign exceeding targeted goals.

Campaign results

3 62O

new followers

1 241 O5O

views

97 162

likes

8625

comments

7,7 %

engagement rate

Instagram average 4,1 %

Campaign in social media

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