Vapriikki Museum

Activating potential local customers campaign

Vapriikki campaign goal was to inspire families and young people to explore the museum’s diverse offerings as well as activate the museum shop sales during Christmas season.

“We were very pleased with this campaign, which reached a large number of new customers on Instagram, especially young people, who are difficult to reach through traditional media. Such an affordable and effective way to raise the company’s image! Cooperation with Monochrome went wonderfully. We look forward to more working opportunities with them in the future.”

Tähtitalvikki Poikajärvi
Communication Designer, Vapriikki Museum

Campaign results


Instagram influencers

223 OOO


25 672




11,7 %

engagement rate

Instagram average 4,1 %

Campaign in social media


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