Yle

Instagram-influencer collaboration new series & Yle Areena

"Au pairit Kanadassa"- TV-series promotion and encouraging the target group to watch the series in a genuine and effective manner.
"Catastrophe" promotion and making the target group aware of this new TV-series. With the campaign the relevant target group was reached in a natural way and followers were chatting about the TV- series with the influencers and each other.

Campaign results

324 2OO

views

31 O72

likes

78

comments

7,4 %

engagement rate

Instagram average 4,1 %

Campaign in social media

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What would your campaign look like? Find out!