Paulig

#frezzasquad brand ambassador collaboration

Influencers created positive and inspiring social media presence for the novelties of Paulig Frezza product family. During the five months #frezzasquad campaign period the influencers created authentic and active content to Instagram, Snapchat and YouTube. In addition every influencer threw their own Frezza event. We got to enjoy for instance Frezza brunch, private movie showing and a foam party in Helsinki city centre!
Concept: Paulig & Monochrome, Influencer collaboration and execution: Monochrome

Campaign results

4

Instagram influencers

12

Instagram posts

17

Instagram Stories

47O 69O

views

18,45 %

engagement rate

Instagram average 4,1 %

Campaign in social media

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