Herbina

Content collaboration and photoshoot with Instagram-influencers

Herbina collaboration was done with different Instagram Influencers. Goal in this campaign was to encourage and inspire young Finnish women to be themselves on their own natural, beautiful way. Campaign succeeded and motivated numerous young Finns to tell about their feelings, even with matters that are considered to be more difficult to talk about.

Campaign results

86O OOO

views

84 65O

likes

86 39O

reactions in total

9,3 %

engagement rate

Instagram average 4,1 %

Campaign in social media

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