Herbina collaboration's goal was to encourage and inspire young Finnish women to be themselves in their own natural, beautiful way. Influencers shared through Instagram-posts their thoughts about inner beauty and strength, courage, importance of skincare and modern and strong Finnish woman. The themes linked to Herbina's products and brand naturally.
28
Instagram influencers
56
Instagram posts
9
contest posts
1 3OO
new followers
1 315 OOO
views
148 1OO
likes
1 96O
comments
86 39O
reactions in total
9,3 %
engagement rate