Mountain Dew

Speedy influencer collaboration for a speedy novelty!

Media agency: OMD
Concept: OMD & Monochrome
Influencer collaboration and execution: Monochrome
With authentic contents made by micro and macro influencers the target of the campaign was to 'kickstart' Mountain Dew's new product Jumpstart to the Finnish market. The themes of the campaign were speed, wow-effect and humour. For example surfing, skating and dressing up in Jumpstart colors were presented in the influencers' posts. The contents were also trending in Instagram: every influencer created at least one post which reached more impressions than the influencer's follower count!

5

Instagram influencers

15

Instagram posts

15

Instagram Stories

256 455

views

15 %

engagement rate

Instagram average 4,1 %

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