Speedy influencer collaboration with a speedy novelty!
Media agency: OMD
Concept: OMD & Monochrome
Influencer collaboration and execution: Monochrome
With authentic contents made by micro and macro influencers the target of the campaign was to 'kickstart' Mountain Dew's new product Jumpstart to the Finnish market. The themes of the campaign were speed, wow-effect and humour. For example surfing, skating and dressing up in Jumpstart colors were presented in the influencers' posts. The contents were also trending in Instagram: every influencer created at least one post which reached more impressions than the influencer's follower count!